Real sport runs to a fixture list, which leaves gaps in any betting schedule. Virtual sports fill them. Kiron Interactive has worked in this niche since 2001, when it started out developing online virtual racing betting and skill games, and it is regarded as one of the pioneers of the category. Its scheduled virtual events use advanced animation to recreate the look and rhythm of real sport in fine detail.
Kiron at a glance
| Founded | 2001 |
|---|---|
| Specialism | Scheduled virtual sports, virtual racing, number and lottery-style games |
| Reach | Operators on almost every continent; the provider reports a presence in more than 50 countries |
| Certification | Interactive virtual gaming products certified by GLI |
| Licensing | Licensed in the regulated territories where its products are offered |
How Kiron produces and delivers virtual sports
Each Kiron product comes in two parts: betting data (markets, odds and results) and an event video feed showing the race or match. Events are rendered in real time using the latest CGI technology, Full HD graphics and a proprietary physics engine, which together give each event the pace and feel of its real-world equivalent.
Several practical features make the content easy to fit into an existing operation:
- Continuous schedule: a steady stream of events throughout operating hours, so there is always something to bet on.
- Flexible odds: prices are based on the margins the operator chooses.
- Customisation: content can be tailored to the needs of each market.
- Multi-channel delivery: games can be distributed by satellite TV broadcast, streamed online and to mobile, or rendered locally inside a gaming venue.
Beyond sport, the portfolio includes racing, numbers and lottery-style games, giving operators a complete virtual section rather than a single product.
GOAL: a showcase for virtual football
Kiron unveiled its football game GOAL at ICE 2020. Production took more than 18 months and combined motion-picture techniques with game technology. The result builds on years of work with virtual football and pairs an advanced engine with a wide choice of betting markets.
Beyond virtual sports
Kiron's catalogue also covers skill, loyalty and numbers products, so operators can run several kinds of fast-paced content from the same supplier and the same lobby.
Turfmaster
Turfmaster is an online horse racing skill game. Players own, train and race virtual horses in live 3D, test their stable management skills and compete against a global community for real cash prizes. A social layer lets stable managers share tips and strategies, and the game runs on desktop and mobile devices.
RaceDay
RaceDay is a virtual racing "bonusing" game designed to reward loyalty, encourage spend and bring players back more often. It is a simple, cost-effective way to add an entertaining reward mechanic to a casino, and because the races are short, rewards can be handed out frequently without slowing down play.
Number games
- Keno: a draw every 4 minutes, with players matching up to 10 numbers against 20 drawn at random.
- Lottery Loot: a high-frequency game in which players predict six numbers drawn from 24. Hot and Cold Numbers help them choose among 19 betting markets.
- Racing Roulette: a hybrid that blends horse racing with the mechanics of roulette.
- Spin & Win: a fast roulette-style game with an enhanced wheel, quick spins and high-definition visuals. Operators decide how often it is scheduled.
Virtual and real sports betting compared
| Aspect | Real sports | Virtual sports |
|---|---|---|
| Schedule | Set by leagues and organisers | Set by the operator, events run back to back |
| Event length | Fixed by the sport, from minutes for a horse race to hours for a tennis or cricket match | Short events that settle quickly |
| Outcome | Real-world performance | Generated by certified software |
| Pricing | Traders and data feeds | Odds based on the operator's chosen margin |
| Availability | Seasonal, with gaps | Throughout operating hours, all year |
Why operators add virtual sports
- No dead time: virtual events keep the sportsbook active between real fixtures, overnight and in the off-season.
- Fast results: short events settle quickly, which suits players who want frequent outcomes.
- Cross-selling: virtuals sit naturally between sports betting and casino, helping move players between products.
- Retail and online: the same content can run on screens in betting shops and on websites and apps.
Points to settle before launch
- Regulatory status: confirm how your licensing authority classifies virtual sports and whether the specific games are approved in your markets.
- Margins and markets: decide on margins per game and how many markets to show for each event, balancing value for players against revenue.
- Scheduling: choose event frequency for each channel; retail screens and mobile apps may need different rhythms.
- Player protection: frequent, fast-settling events call for the same deposit limits, reality checks and monitoring you apply to casino games.
- Presentation: give virtuals a clear home in the sportsbook and casino navigation so players can find them between live events.
Bringing Kiron into your lobby
Kiron content can be connected through our casino games integration service alongside your other studios, and it pairs well with our sportsbook solution. See the Kiron Interactive provider profile for more detail, or contact our team to plan the integration.
Written and reviewed by the iGaming Software Solutions Editorial Team.
