In late September 2023, Pragmatic Play strengthened its position in Argentina with a content agreement with Casino Magic Online, the online extension of the Casino Magic venue in Neuquén. The deal is a small but telling example of how large studios build a presence in Latin America: one market and one operator at a time.
What the agreement covers
Under the deal, Casino Magic Online gained access to Pragmatic Play’s RNG game library, including:
- titles from the Big Bass Bonanza franchise, one of the studio’s strongest performers;
- other popular slots such as Forge of Olympus and Mustang Trail;
- virtual sports, among them Penalty Shootout and Fantastic League.
The games are delivered through Ondiss, an Argentina-based content distribution platform that Pragmatic Play was already working with.
Part of a wider Argentine footprint
Casino Magic Online was not the studio’s first partner in the country. Pragmatic Play had already agreed deals with Ondiss, Betwarrior Mendoza, Super 7 and BPlay, and had signed operators elsewhere in Latin America, including in Brazil, Venezuela, Peru, Colombia and Mexico.
Victor Arias, Pragmatic Play’s Vice President of LatAm operations, presented the agreement as a further step in widening the company’s reach in the region. On the operator side, Casino Magic Online said it expected its customers to welcome the new slots and virtual sports, and described the integration as smooth.
Lessons for operators targeting the region
Argentina regulates gambling at provincial level, so licensing and approved suppliers differ from one province to the next. A studio that wants broad coverage therefore needs a network of local operators and distribution partners rather than a single national agreement. Three points stand out:
- Local distribution matters. Working through platforms already active in a province shortens the path from contract to live games.
- Proven franchises travel well. Series such as Big Bass Bonanza give a new lobby recognisable content from day one.
- Virtual sports fill the gaps. In football-loving markets, virtual football keeps betting customers engaged between real fixtures.
Planning a Latin American launch? Our Pragmatic Play provider page explains how to add the studio through one API, and casino games integration lets you combine it with other providers suited to your target markets.
Written and reviewed by the iGaming Software Solutions Editorial Team.
