Ainsworth Game Technology Slots

Len Ainsworth founded Ainsworth Game Technology in 1995 with the aim of becoming a leading maker and supplier of gaming products. The company is headquartered in Sydney, Australia, has offices in North and South America and operates worldwide.

Unlike studios that only make video slots, Ainsworth began as a manufacturer of physical slot machines and still is one. Its machines are found in more than 50 countries and are known for their classic feel and familiar sounds on every spin and win. The Ambassador model, with large screens and rich animation, is often cited as a machine that changed the industry.

In recent years, Ainsworth has expanded online. Its video slots now reach players on desktops, laptops, tablets and phones.

Turning points in more than 25 years of history:

CEO Lawrence Levy leads the company. Austrian gaming group Novomatic AG is the majority shareholder, having bought 172 million shares from founder Len Ainsworth for $473 million. Ainsworth's financial reports for 2019 showed revenue of AU$234.3 million.

Key people

• Lawrence Levy: CEO
• Danny Gladstone: Chairman and Non-Executive Director
• Harald Neumann: Non-Executive Director

Online, Ainsworth makes video slots only. The catalogue is smaller than those of the biggest online suppliers but still includes more than 70 titles, and the company says it has more than 50 games in development each year. The content is approved by the Alderney Gambling Control Commission and the UK Gambling Commission, and it has been offered through 35 online operators.

Many of the slots have a deliberately old-school look and are less flashy than some rivals' games. Plenty of players prefer that vintage style, though the themes could be more varied. You can see an example in our catalogue: Arabian Rose.

The catalogue is not the largest, but it includes games with several bonus rounds and options. Two titles regularly rank among the studio's best:

Ainsworth uses modern technology for both land-based and online products. Most of its online games are built in JavaScript and HTML5, so they run on desktop and mobile. The controls are simple and uncluttered, with easy mechanics and rewarding payouts.

On mobile, the slots scale to any screen without losing picture or sound quality. They play on smartphones and tablets, including iPads, and work on iOS, Android and Windows.

Ainsworth slots include free spins, multipliers, bonus games and linked jackpots. Many casinos build welcome offers and player rewards around them. You can add loyalty schemes, tournaments and other gamified rewards on top with our standalone bonus system.

A quarter of a century in regulated gaming depends on security and fair play. Ainsworth's slots are licensed by the UK Gambling Commission, the Alderney Gambling Control Commission and Curaçao eGaming. Current encryption and firewalls protect player data, and an RNG makes every spin random.

Online brands that carry Ainsworth games include:

• SlotV Online Casino
• Party Casino
• Slottica
• Betsson
• Nordic Bet

Ainsworth has a strong land-based reputation and a growing online presence. Through our casino API, you can add its 70+ online slots, and future releases, with a single integration.

The same connection opens 3,600+ games from 170+ game providers in our games aggregation catalogue. Ainsworth is also part of our slots bundle.