ICONIC21 Live Casino Games

ICONIC21 runs the live casino side of BETER, a company that supplies next-generation betting content and gaming solutions. BETER's product family spans BETER Sports, BETER Esports, BETER Live and BETER Gaming. ICONIC21 builds its tables around entertainment first, aiming to give partners a polished, technology-rich live product that keeps players at the table.

The brand is young, but its team moved quickly from launch to a licensed, multi-studio operation:

Anna Vikmane leads the live casino business. ICONIC21 belongs to BETER, whose portfolio covers fast sports, esports, live casino and gaming solutions, along with betting content and data.

Key people

• Anna Vikmane: Director, ICONIC21
• George Arabatlian: Head of Account Management, ICONIC21

The team combines live casino specialists with people who have produced immersive TV formats, and that background shows in the studios: the look is cinematic and the pace feels like a real casino floor.

Within its first two years ICONIC21 released Blackjack, French Roulette, American Roulette, Sic Bo, Baccarat, Andar Bahar, Bet on Teen Patti and Top Card, plus two new-generation titles, Gravity Blackjack and Gravity Roulette.

• Integration options tailored to each client
• Multiple languages at the table
• More than 50 side bets and dedicated tables
• Tables run without downtime, backed by a round-the-clock support team

ICONIC21 suits operators who want live tables built for a younger, mobile-first audience. Full bet history is kept in the product and exposed through the API, so players can review rounds in their "My Account" and "Bet History" areas while the studio handles the game operation.

Through our casino API the ICONIC21 tables connect to your lobby in one integration, next to the other live and RNG studios you choose. You can also take them as part of the Live Casino Bundle.

Integrate ICONIC21 games through our casino API.

The line-up mixes classic casino tables with formats aimed at South Asian players. Here is what each table brings:

ICONIC21 treats each studio like a film set. The decor recreates a land-based casino, and cinema-grade lighting adds depth to the picture so the player feels close to the table. Design touches such as marble art pieces in the main studio and a dragon in the Asian studio sit alongside the technical kit, and the team keeps adding details that make the room more inviting.

Every ICONIC21 game is designed to be played with one hand on a phone. Responsive layouts and a clear interface keep the tables comfortable on any screen size.

Partners can request branded tables or entire branded studios, personalised from logo placement to a dedicated dealer roster. Blackjack comes with 50+ side bets, and any required language can be added to the table.

Protection covers both operators and players. Every click and every transaction passes a multi-layer security system, and mathematical models are used to assess risk; if an issue appears, the team analyses and fixes it straight away. Physical security is just as strict: everyone entering a studio goes through a security check.

ICONIC21 is licensed by the Malta Gaming Authority, a key step for its international expansion. Its games are certified by BMM Testlabs, which confirms that the tables run fairly and transparently for partners and their players.

For a young business, BETER has already earned industry recognition:

• SBC Awards 2022: silver in the Industry Innovation of the Year category, plus shortlists in three categories, among them Live Streaming Product of the Year and Esports Supplier of the Year.
• EGR B2B Awards 2021: shortlisted for four awards after only a couple of years on the market.

• Streaming in HD and 4K
• Several camera angles
• Game rounds settled automatically
• Every currency supported, cryptocurrency included
• One-handed mobile mode
• Interface that can be customised

ICONIC21 tables can be found at operators such as:

• Parimatch
• M88
• Bet365
• William Hill
• Betlive.com
• Betsson