Betradar Sports Betting Software and Data

Betradar gives bookmakers and online casinos a multi-purpose betting platform. The business began with a very specific job: watching bookmaker prices for the German Football Association, where unusually large swings in the odds could reveal a fixed match.

From that starting point it grew into a global sports betting software developer. Today it offers one of the biggest sports catalogues in the business, a centralised content management system and capacity for a very large number of simultaneous in-play events, along with many other tools. Betradar covers more than 50 sports, including football, tennis, basketball, greyhound and horse racing, with 25,000 events a month and more than 600 odds types, and works with more than 450 bookmakers in over 80 countries.

Key moments from more than two decades in the market:

Betradar is a brand of Sportradar AG, the multinational sports data and betting technology company founded by Carsten Koerl, who is still its CEO. Private equity firm EQT Partners invested in Sportradar in 2012, while Koerl and other shareholders kept their board seats. After the investment, annual sales reached around €300 million.

Key people

• Carsten Koerl: CEO, Sportradar AG
• Werner Becher: Managing Director, U.S. Betting
• Matthew Cohen: Director Ad Sales, U.S.
• Helen Pownall: Engineering Programme Director

For operators building an online sportsbook, Betradar is one of the strongest candidates. It delivers tens of thousands of live matches and deep data on demand. Its list of sports is not the longest on the market, but its coverage of matches and leagues is outstanding: bettors can back the headline fixtures in football, basketball and other sports as well as lower divisions, with competitive odds throughout. Horse and greyhound racing, both hugely popular with bettors worldwide, are included.

Esports

Betradar also prices esports such as Counter-Strike: GO, Dota 2, StarCraft 2, League of Legends, Overwatch and Call of Duty. As new titles attract big audiences, the esports list keeps growing; a game like Apex Legends can be added quickly once licensed tournaments are organised.

Virtual sports

The virtual sports product is a proven way to let customers bet as they would on real events, with live bets, realistic simulations and full competitions that have won over players around the world.

See how a sportsbook fits into your brand with our sports betting solution.

Betradar's API lets developers plug its products and services into an existing platform or sportsbook. It is a cost-efficient way to bring many features into one structure without heavy spending or operating costs, and the content comes as a robust set of turnkey components that can be deployed fast. Its main capabilities:

• Real-time feeds for football, basketball, hockey and many more international and local events
• Detailed statistics down to the smallest aspect of a game: season stats, player rankings, standings, league leaders and more
• Customisable live streaming for mobile and desktop betting
• Engagement tools that keep bettors on an esports site for longer and support revenue

We connect Betradar through the same single API that carries the rest of our catalogue, so your sportsbook and casino run on one integration. Integrate Betradar games through our casino API.

Sportradar publishes code on GitHub: https://github.com/sportradar

Betradar clients receive everything relevant about each event:

• statistics
• competitor benchmarking
• prices
• commentary on live matches

A betting business lives or dies on how quickly it receives and reacts to new information. Thousands of events are open for betting every day, and tracking them all manually would demand a large budget and team. Betradar automates that work, so traders are not stuck monitoring results and statistics by hand and costly errors are avoided in a competitive market.

The software scales from small sportsbook agencies to large companies running major online operations every day. Individual bettors can use it too, but that is rare: the price is too high for a regular player to justify.

Because Betradar works with more than 200 major sportsbooks around the world, it can quickly spot a suspicious match by tracking abnormal betting flows. Its users get enough information to analyse any bet flow in depth.

Beyond the sportsbook, Betradar produces virtual sports with HD graphics. Six virtual sports are available for betting:

• Football
• Tennis
• Basketball
• Horse racing
• Greyhound racing
• Baseball

The developers update the product regularly with new features. The full version is available in 26 languages and is used in many parts of the world.

Working with ESL (Electronic Sports League), the largest esports company, Betradar built a dedicated esports line that covers all the main events in:

• Counter-Strike: GO
• Dota 2
• League of Legends
• StarCraft II
• Call of Duty
• Overwatch

Betradar has the largest live-streaming catalogue in the industry, with more than 200,000 live sporting events a year. Coverage includes the Bundesliga, the Australian Open, ATP matches, ITF tennis tournaments and major US leagues such as the NBA and MLB. During streams, most supported sports come with detailed match trackers, rich statistics and fast live scores.

Everything a bookmaker needs is covered: results, fixtures, odds, statistics, live streaming and much more. Most of the technology behind it was built in-house:

• OPTIMAMGS™: a sports betting data platform for building tailor-made sportsbooks.
• Virtual sports betting on basketball, football, horses, dogs and more.
• Live channel: a dedicated streaming solution with more than 40,000 events available.

The Betradar offer works on mobile, so operators can serve bettors who prefer to place wagers on the move.

Betradar's modular turnkey solution supports a range of third-party integrations that help keep customers engaged.

Modern security protocols protect Betradar's clients and their users.

Betradar holds licences from the UK Gambling Commission, the Romanian National Gambling Office, the Kansspelcommissie and AAMS, the Italian regulator. It also carries eCOGRA certification for fairness.

Betradar is offered as a standalone product. If you are starting a new brand, our white-label solution is worth a look: it bundles a broad range of gaming and betting providers, Betradar among them.

The platform includes a detailed back office and tools for automating operations, gathering data insights and managing the sports betting offer.

To add the Betradar sportsbook through our API, email sales@igamingsoftwaresolutions.com or send the contact form and we will prepare a quote.

As a leading sportsbook supplier, Betradar sets a high bar for responsible gaming and harm reduction. Its platform includes a flexible configurator for account compliance and responsible gaming settings.

Betradar has won awards across many categories, including:

Betradar data and products are used by operators such as:

• William Hill
• Favbet
• Mansion88
• Intralot
• Surebet 247

Picking a betting supplier means checking its data quality, certifications and product range. Here are answers to the questions operators ask most.