Who Is Behind INOVAPAY
INOVAPAY was set up in 2018 by Flexe Payments, a company with its headquarters in Melbourne, Australia, and is licensed by the Australian Securities and Investments Commission (ASIC).
The provider is growing fast and concentrates on Latin America, helping international merchants accept payments from local customers through the payment methods and currencies they use most. Flexe Payments also has a base in Malta, one of the iGaming industry’s main hubs.
Strengths and Drawbacks
Although INOVAPAY is still young, it is already winning market share. Here is what works in its favour and what could be better.
Strengths
- Three payment products
- Licensed and regulated
- Available in several countries
- Supports deposits and withdrawals
Drawbacks
- Transaction fees, inactivity fees included
How INOVAPAY Works in Your Cashier
INOVAPAY comes in three parts:
- INOVAPAY.gateway — the direct integration, which we connect through our unified API;
- INOVAPAY.wallet — an eWallet that moves money to and from online casinos;
- INOVAPAY.pin — a prepaid voucher used online.
Players can pay in two ways. With the eWallet, they are redirected to the INOVAPAY gateway and sign in to approve the transfer, just like any other digital wallet. With the prepaid voucher, they enter a unique 16-digit PIN. INOVAPAY has also announced a prepaid debit card linked to the eWallet, giving direct access to the balance.
Markets Covered
Latin America is INOVAPAY’s main focus, Brazil in particular, where iGaming is growing.
Wallet and Voucher Options
The INOVAPAY eWallet is a complete wallet that players use for both deposits and withdrawals. From it they can also buy an INOVAPAY prepaid voucher for more security and anonymity. The voucher holds a 16-digit PIN that the player types into the field the casino shows, so no personal data is shared with the operator.
Help and Support
Questions about refunds, payments or technical problems can be sent to INOVAPAY at info@inovapay.com, and its support team answers promptly. Operators who integrate INOVAPAY through us also get our account management and technical support for anything that comes up.
Security and Compliance
Up-to-date encryption protects every transaction and all customer data. INOVAPAY follows the financial rules on anti-money laundering (AML) and know-your-customer (KYC) checks, and it complies with the GDPR as a data processor.
Regulation and Licensing
INOVAPAY is a company incorporated in Victoria, Australia, and is licensed to provide financial services by the Australian Securities and Investments Commission.
INOVAPAY FAQ
Which licences does INOVAPAY hold?
It is licensed by the Australian Securities and Investments Commission and also holds EMI licences in the EU.
What are INOVAPAY’s main products?
An eWallet and a prepaid voucher. The eWallet is easy to use, processes payments quickly, uses bank-grade security and supports several currencies and funding methods across Latin American markets.
Does INOVAPAY charge fees?
Yes. A small fee applies when players fund the eWallet; how much depends on the region and the amount.





