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Industry event guide

SiGMA Americas 2024: São Paulo Event Guide

Three days of iGaming, BetTech and sports betting content at São Paulo’s Transamerica Expo Center.

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SiGMA Americas 2024

Dates
Venue
Transamerica Expo Center
City
São Paulo, Brazil

SiGMA Americas 2024 ran on 23–25 April 2024 at the Transamerica Expo Center in São Paulo, Brazil. It is one of the main events for iGaming, BetTech and sports betting in Brazil and Latin America, drawing industry leaders from around the world to explore the region’s opportunities.

The 2024 audience

  • 10,000+ delegates, about 35% of them high-profile guests, policymakers and senior executives
  • 200+ speakers
  • 1,000 operators and decision-makers
  • 300+ exhibitors and sponsors

Format and programme

The event packed 55 hours of content into three days, with speakers and panels running in parallel across two halls. The exhibition covered 16,000 sqm over three halls of the Transamerica Expo Center.

Networking carried on beyond the floor, with the iGATHERING dinner, evening drinks and a culinary master class introducing iconic local dishes.

Getting the most from SiGMA Americas

  • Pick sessions before the day. With two halls running at once, choose the panels that match your plans in advance.
  • Use the social programme. Dinners and evening events give decision-makers time for longer conversations.
  • Prepare for Brazilian specifics. Local payments, Portuguese-language content and licensing should all be on your meeting agenda; see our Brazil iGaming expansion guide.
  • Compare launch options. Ask platform suppliers to set out costs and timelines for each model side by side.

Key topics

  • iGaming Casino products and platforms for the region.
  • BetTech Technology behind modern betting products.
  • Sports betting Opportunities in Brazil and Latin America.
  • Networking events The iGATHERING dinner and evening programme.

Who attends

  • Operators and decision-makers
  • Policymakers
  • Senior executives
  • Exhibitors and sponsors

Planning a launch or an upgrade around SiGMA Americas 2024?

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SiGMA Americas 2024

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