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SiGMA East Europe 2024 in Budapest: Event Guide for Operators

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SiGMA East Europe 2024

Dates
Location
Hungexpo Budapest Congress & Exhibition Centre, Hall E, Budapest, Hungary

SiGMA East Europe 2024 took place on 2–4 September 2024 in Hall E of the Hungexpo Budapest Congress & Exhibition Centre. The event is built around the growth of gaming and technology businesses in Eastern Europe and is a strong draw for affiliates who bring traffic into the competitive Balkan and Slavic markets.

Scale and format

The 2024 edition was set to welcome more than 9,000 delegates, alongside 2,000 providers and 5,000 affiliates. A partnership with Affiliate World widened that audience further, which made the show especially relevant to anyone buying or selling traffic.

The programme combined the exhibition floor with a Startup Pitch, expert sessions on growth strategy and updates on the latest B2B and B2C products, all aimed at helping companies enter and compete in the region’s forward-looking markets.

Tips for operators at SiGMA East Europe

  • Plan your affiliate meetings. With thousands of affiliates on site, decide in advance which traffic sources and deal types you want.
  • Check your tracking set-up. Make sure your platform can handle affiliate tracking, commission plans and reporting before you sign new partners.
  • Map the markets you target. Licensing and payment options differ widely across Eastern Europe.
  • Watch the Startup Pitch. It is a quick way to spot new tools for acquisition, retention and payments.

What to expect

  • 9,000+ delegates, 2,000 providers and 5,000 affiliates
  • A partnership with Affiliate World
  • A Startup Pitch and expert growth sessions
  • Trend updates from B2B and B2C suppliers

Who should attend

  • Operators targeting Eastern European markets
  • Affiliates and media buyers with regional traffic
  • B2B suppliers of platforms, games and payments
  • Start-ups looking for partners or investors

Planning a launch or an upgrade around SiGMA East Europe 2024?

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SiGMA East Europe 2024

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