VIP stands for Very Important Person. The term is used in casinos as well as in everyday life, and its meaning doesn’t change: in a casino, VIPs are the most loyal players and the ones who bet big. Online and land-based casinos both run VIP programmes that sort these players into tiers.
Players move up the VIP ladder according to how much they spend and how often they play, and each step up unlocks better rewards, from comp points and cashback to complimentary room, food and beverage. Some casinos and players use the abbreviation MVG, short for Most Valuable Guest, to mean the same thing.
Running a VIP programme
A VIP scheme relies on accurate player-value data such as deposits, turnover, net revenue and bonus cost. Tier rules and rewards usually live in the platform’s bonus and loyalty tools, and safer-gambling checks should apply to VIPs just as strictly as to everyone else.