MVG stands for most valuable guest. Casinos and players use it, online and on land, for a customer at the very top of the loyalty ladder: the casino’s most loyal player and, often, the elite of its VIP club. The term sits between MVP, the most valuable player in sport, and VIP, a very important person.
Its exact meaning varies from one casino or player to another, but the core idea stays the same: this is the guest the house most wants to keep. For operators, finding these customers depends on clean data, such as lifetime deposits, turnover, margin and engagement, so that hosts and bespoke rewards go to the right players.